About | ASHEEP & BEEF

About ASHEEP & BEEF Inc.

Sheep, cattle & pasture grower group

ASHEEP & BEEF is a grower group with a core focus on raising sheep and cattle production standards, and maximising the profitability of our members. We work proactively to promote best practice, deliver trials and demonstrations, build industry relationships and address issues arising in the livestock industry.

The group was set up by producers in the Esperance region in 2003, and was originally named the Association for Sheep Husbandry, Excellence, Evaluation & Production Inc (ASHEEP). Since that time, ASHEEP has expanded to include a focus on beef cattle production systems and in 2023 reflected that by changing the association's name to ASHEEP & BEEF.

We are based in the Esperance area covering a wide variety of rainfall zones and soil types. We don’t favour particular systems or breeds over another, rather seek to evaluate and highlight best practice in livestock husbandry and production. Whilst our activities are predominantly focused in the Esperance region, ASHEEP & BEEF welcomes members from around Australia.

OUR VISION

To raise the production standards of members to maximise profitability.

How we deliver:

SHARE INFORMATION

Provide relevant regular information to members and key industry stakeholders.

PROJECTS

Establish projects to increase productivity and profitability within the farming system.

MARKET OPPORTUNITY

Maximise market opportunity for livestock producers in the region.

YOUNG PEOPLE

Encourage and engage with young people in the industry.

BUILD RELATIONSHIPS

Relationships with processors, contractors, and other commercial stakeholders in the livestock industry.

ETHICS & SUSTAINABILITY

Promote ethical and sustainable livestock production.

BRIDGE THE FOOD & FIBRE CONSUMER GAP

Promote the livestock industry to the general public.

INDUSTRY VOICE

Contribute to consultation, negotiations, delegations, & discussions relating to the livestock industry.

FINANCIAL GOVERNANCE

Financial security to sustain ASHEEP & BEEF into the future.

DOWNLOAD THE STRATEGIC PLAN

Strategic Plan

ACHIEVEMENTS

Development of Lamb Planner which is in use internationally and is available to producers in hard copy and via phone app in collaboration with DPIRD. A prototype of Weaner Planner has also been drafted for potential development.

Foot & Mouth Disease Ready pilot group.

Establishment of the Ovine Johnes Disease sub committee to manage OJD in the Esperance area through testing, improved biosecurity and education.

Involved in working group that saw the only truck wash in the area re-opened (Myrup Truck Wash)

Self-funded with three employees.

Pilot group for The Sheep’s Back network

First in the area to run auto-drafting and electronic ID trials & workshops

Our Team

ASHEEP & BEEF MANAGEMENT

ASHEEP & BEEF is a not-for-profit, incorporated association run by a committee of 12 volunteer farmers. The committee focuses the activities undertaken by ASHEEP & BEEF to align with our strategic plan. ASHEEP & BEEF's operations are supported by a team of staff and a number of Sub-Committees to target specific areas.

ASHEEP & BEEF is self-funded through sponsorship and membership, and also benefits from the support of project funding bodies such as Meat & Livestock Australia, Australian Wool Innovation, and government.